How to Choose a Domain Name

How to Choose a Domain Name

No matter what you need a domain for: your business site, blog, e-book presentation or CV, it can be really hard to choose a name that fits. But today I’ll tell you the most important tips on how to choose a domain name. Let’s go!

The Business Concept

Consider the concept or your site. Do you intend to use your name as a brand? It’s a great option if you are a freelancer, artist, entrepreneur. Do you intend to build a recognizable brand like Apple, Microsoft, etc.? Then you probably should consider a one-word domain name. Do you plan to attract more search traffic than your competitors do? Then you probably should use relevant keywords in your domain name.

Use Relevant Keywords

A tip on how to choose a domain name for those who intend to built a brand: try to include keywords that describe your business in your domain name. Let’s say, you sell discount clothing. Then the domain name you may want to register should be DiscountClothing.com or ClothingOutlet.com or anything of the kind.

You can use Google Adwords keywords tool to select keywords that people enter when searching for your products or services. Keywords will also help improve your rank on search engines (which increases traffic).

Use Geo Location

If your business is local, consider including your city or state in your domain name to make it easy for locals to find and remember it. Let’s say: ClothingOutletNY.com looks good.

Make It Easy to Type

Whatever concept you choose, a domain name that is easy to type is critical to online success. Avoid slang or words with multiple spellings (like express vs. xpress) and foreign words with tricky spelling (like endeavour, visionnaire, literally, etc.) as it might be harder for customers to remember your site.

Keep It Short

One or two words is perfect. If your domain name is long and complex, you risk visitors mistyping, misspelling and remember it. It’s extremely important for large companies.

Avoid Hyphens & Numbers

Numbers and hyphens are often misunderstood — people who hear your website address may be confused: should they use a numeral (7) or it’s spelled out (seven)? Or (if there are more than 2 words in a domain name) they may misplace or forget the dash.
But if you need these in your domain, register several different versions to be safe.

Lest We Forget

There are millions of registered domain names out there, so having a domain that’s catchy and memorable is essential. Don’t forget that it should sound appealing and make sense to others at the same time.

Mind Domain Name Extensions

This is one of the most important tips on how to choose a domain name. Ok, what are extensions? Extensions are suffixes, such as .com or .org, at the end of web addresses. They usually have specific uses, so make sure to choose one that works for you:

  • .co : an abbreviation for company, commerce, and community.
  • .info : informational sites.
  • .org : non-commercial organizations and nonprofits.
  • .net : technical, Internet infrastructure sites.
  • .biz : business or commercial use, like e-commerce sites.
  • .me : blogs, resumes or personal sites.

The .com domain extension is the most popular, but it can be tough to get a short and memorable .com domain name because millions of .com web addresses have already been created by someone else.

But the good news is, lots of new generic top-level domains — like .photography, .nyc, .rocks and many others — offer a great opportunity to register short and highly relevant names.

Do Some Research

Before you register you domain name, make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company with similar business activity.

Protect Your Online Presence

To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering similar versions and ensures your customers are directed to your website, even if they mistype it.

You don’t need to build a website for every domain. Just forward any additional domains to your primary website.

 

Well, that’s it! Now you know how to choose a domain name for your website. Hope this helps!

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